An ever growing number of employees, guests and students daily find their way to location Zernike Campus. And more people means more traffic. To guide this in the right and future proof direction, Campus Groningen strives towards sustainable forms of mobility. For example, think of shred bikes and electric shared cars. It is also important to measure the effects of these projects. In order to do so, Campus Groningen and partners use the FlowCubes system of Technolution. On six spots on the Zernike Campus these sensors measure the traffic flows of bikes, vehicles and pedestrians.
Effective monitoring of traffic flows Zernike Campus
FlowCubes are intelligent traffic sensors that provide insight into traffic movements, travel times and concentration of cyclists, pedestrians and vehicles. In this way, daily traffic flows are mapped and provide means to measure the effects of actions. Irene Amsing, program manager Community Services & Mobility at Campus Groningen elaborates on the importance of the FlowCubes: “With the data of the FlowCubes we can come up with clever solutions for the hustle and bustle on the Campus and make sure that every visitor has a comfortable and safe journey on the Zernike Campus. But we also so want to make sure that we travel as sustainable as possible to and on the Campus. For now and for future generations. In order to achieve this, we develop several projects that allow people to travel in a smart and sustainable manner to and on the Campus, for instance our CampusCycles and the shared electric cars of CommShare. The FlowCubes allow us to evaluate the effectiveness of the projects and to adjust if needed." In the upcoming years the active form of mobility – the bike and the pedestrian – will play an increasing role on the Campus.
“With the data of the FlowCubes we can come up with clever solutions for the hustle and bustle on the Campus and make sure that every visitor has a comfortable and safe journey on the Zernike Campus."
Anonymous traffic information
The FlowCubes work completely anonymous and in compliance with all privacy laws. The sensors look like white cubes, slightly larger than a milk carton. The FlowCube system uses a built-in camera module, and turns images within the sensor into anonymous traffic information. No video footage showing passers-by recognisable, are saved or communicated outside the device. The system does not use facial recognition either. It can measure movements of cyclists by matching external features (colors, bike type et cetera) between FlowCube sensors, but this also takes place without saving personal features. The FlowCube system has been checked against the national privacy legislation.The FlowCubes are used for at least one year. Irene Amsing: “We look forward to the results. With the help of these data, we can improve the mobility on the Zernike Campus and make it future proof."
