Why is growth marketing important for start-up success? And what can we learn from the ‘Lean Startup Model’ in cross-border entrepreneurship? Meet Maryna Burushkina and dr. Diederich Bakker during the online event of the EDR on the 18th of February, 16.00-17.00pm, and find your answers.
Speakers
Diederich Bakker - Professor of International Business at Hanze UAS and responsible for (international) research collaborations. He has teaching experience in integrated marketing communications, brand management, digital marketing, and international marketing. During the event he will share his lessons learned from the "Lean Startup Model" in cross-border entrepreneurship and why we should put the customer first.
Maryna Burushkina - Alumna of the International Business School at Hanze UAS, the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped dozens of multinational companies (Fortune 100 and start-ups) reshape their marketing to drive accelerated growth over the last decade. She is a working mom, who loves to travel, enjoys connecting with like-minded entrepreneurs and working on new innovative projects.
Topics and registration
Topics that Maryna is going to talk about during the event are:
- The importance of growth marketing for start-up success
- Core elements of growth marketing for start-ups
- A case study from the Dutch and German market: collaboration between Kabbex and Growth Channel AI about cross-border marketing
- Quick wins which your start-up can apply right away
Listen to their lessons learned, ask questions and meet other entrepreneurs! Sign up now:
https://www.formdesk.com/hanzehogeschoolgroningen/marketingwebinar
Check out our project at www.startup-edr.eu and sign up to our social media channels Twitter and LinkedIn.
