UPDATE 13 MARCH: DUE TO THE CORONAVIRUS, THIS EVENT IS CANCELLED
Massive and disruptive changes in the global energy market are forcing companies to innovate in order to stay competitive; there is an urgency of renewal. When we talk about innovation, we often focus on technology and not on the customer’s side of innovation or on the business model. But we need business model innovation to foster the energy transition.
This event is a public event organized by Energy Academy and is defined as an Energy Energy Learning Activity for students of the Hanze University of Applied Sience and the University of Groningen.
Transition
How can you strategically navigate through a transition and how do we transform our business plans? Mister Yousri Mandour will discuss those topics and challenge you to apply this knowledge in the context of energy transition.
- Get to know the ins and outs of business model innovation
- Learn more about the link between energy transition and marketing strategies
- Examples of new business scenarios in the energy market
Speaker - Yousri Mandour
Yousri Mandour is a senior consultant and partner at ICSB Marketing and Strategy. He supports customers in answering their commercial challenges. Developing growth strategies for both profit and non-profit organizations with a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection.
Yousri is author of the books :
• Growth models
• Targeted innovation
• A practical perspective on marketing and strategy models
• View of marketing performance
